Browse by Keywords - T

Select the first letter of the keywords to browse

There are 2 record/s using the keyword/s: trend imitation.

View 25 / 50 / ALL records per page.

TitleDateCreatorPublication TypeInstitution
Consumer evaluations of trend imitation: brand equity, consumer attitudes and preference2017Watchravesringkan, Kittichai "Tu"FacultyConsumer, Apparel, and Retail Studies, UNCG
Exploring the impact of product similarity and price on brand management outcomes of junior ...2017Vogel, Areti TsitsakisStudentConsumer, Apparel, and Retail Studies, UNCG